Privacy policy

Last updated: January 29, 2026

Joyi ("we", "us", or "our") operates this website and store using Shopify to provide products and services to you (the “Services”).

This Privacy Policy explains how we collect, use, and share your personal information when you use our Services.

By using our Services, you agree to the collection and use of information in accordance with this policy.

Personal Information We Collect

We collect personal information to provide and improve our Services.

This may include:

Contact Information

  • Name
  • Billing and shipping address
  • Email address
  • Phone number

Payment Information

  • Payment details (processed securely via third-party providers)
  • Transaction details

Account Information

  • Login credentials
  • Preferences and settings

Order & Activity Data

  • Products viewed or purchased
  • Cart activity and order history

Technical Data

  • IP address
  • Browser and device information
  • Cookies and tracking data

Communications

  • Messages sent to us (e.g. customer support)

How We Use Your Information

We use your personal information to:

  • Process and fulfil orders
  • Provide customer support
  • Manage your account
  • Improve our website and services
  • Personalise your shopping experience
  • Send transactional and marketing communications
  • Prevent fraud and maintain security
  • Comply with legal obligations

Marketing Communications

We may send you marketing communications where you have given your consent.

These may be sent via:

  • Email
  • SMS
  • Messaging platforms such as WhatsApp

These communications may include:

  • Offers and promotions
  • Product updates
  • Abandoned cart reminders
  • Personalised recommendations

You can opt out at any time by:

  • Clicking “unsubscribe” in emails
  • Replying “STOP” (or similar) to messages
  • Contacting us at hello@joyinutrition.com

Mobile Terms of Service

Last updated: April 14, 2026

The Joyi mobile message service (the "Service") is operated by Joyi (“Joyi”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features at any time without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time, and your continued use of the Service following any changes will constitute your acceptance of those changes.

By consenting to Joyi’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Joyi through your wireless provider to the mobile number you provided, even if your number is registered on any Do Not Call list. Messages may be sent using an automatic telephone dialing system or other technology.

Service-related messages may include updates, alerts, and information (such as order updates or account notifications). Promotional messages may include marketing communications such as offers, promotions, and reminders (including abandoned cart reminders).

You understand that you are not required to sign up for this program in order to make a purchase, and your consent is not a condition of any purchase. Participation in this program is voluntary.

We do not charge for this Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency may vary. Message and data rates may apply. Please contact your mobile carrier for details.

You may opt out of the Service at any time by replying STOP to any message from Joyi or by using the unsubscribe link (where available). After opting out, you will receive a confirmation message and no further messages will be sent unless you opt in again.

For help or support, reply HELP to any message or contact us at hello@joyinutrition.com.

We may change the phone number or sender ID used to operate the Service at any time. Any messages sent to a previous number may not be received, and we are not responsible for requests sent to numbers that are no longer in use.

Wireless carriers are not liable for delayed or undelivered messages. You agree to provide a valid mobile number and to update us if your number changes.

To the extent permitted by law, we are not liable for delayed, failed, or misdirected delivery of messages, or for any actions taken based on the information provided through the Service.

We respect your privacy. For more information on how we collect and use your personal data, please refer to our Privacy Policy.

Behavioural Advertising

We use your personal information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you.

We may use data such as your browsing behaviour, purchase activity, and interactions with our website or marketing emails to personalise the ads you see. This may include retargeting ads on platforms such as Facebook, Instagram, Google, TikTok, and other advertising networks.

We may also share limited information with trusted advertising partners to help us deliver these personalised experiences.

You can opt out of targeted advertising by adjusting your preferences on the following platforms:

- Facebook: https://www.facebook.com/settings/?tab=ads  
- Instagram: https://www.instagram.com/accounts/privacy_and_security/  
- Google: https://www.google.com/settings/ads  
- TikTok: https://www.tiktok.com/safety/en/ads-and-data/  

You can also opt out of some targeted advertising via the Digital Advertising Alliance:  
http://optout.aboutads.info/

Please note that opting out does not mean you will stop seeing ads, but that the ads you see may be less relevant to your interests.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve site functionality
  • Analyse traffic and behaviour
  • Personalise content and ads

You can control cookies through your browser settings.

Sharing Your Information

We may share your information with:

  • Service providers (e.g. payment processors, shipping partners)
  • Shopify (to operate our store)
  • Marketing and analytics partners
  • Legal authorities when required

We do not sell your personal data.

International Data Transfers

Your information may be transferred outside the UK or European Economic Area.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)

Data Retention

We retain your personal data only as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes

Your Rights (UK & EU)

Under data protection laws, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us at:
hello@joyinutrition.com

Children’s Data

Our Services are not intended for individuals under 16.
We do not knowingly collect personal data from children.

Security

We take reasonable steps to protect your personal data.
However, no system is completely secure.

Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated date.

Contact Us

If you have any questions or wish to exercise your rights, contact us:

Email: hello@joyinutrition.com
Address: 86–90 Paul Street, London, EC2A 4NE, United Kingdom

We are the data controller of your personal information.